(a) Yes (b) No 8. The results indicate that an athlete’s on-field image is significantly related to athlete sponsor preference, while the off-field image influences athlete commitment and team commitment. In 10 years time there will not be ‘social media’ as it will be seen as a natural part of the web and your business marketing activities. The first step towards achieving this goal is to measure the impact of social media marketing on brand loyalty. After completing the questionnaire, using appropriate statistical software SPSS16 statistical analysis was performed based on the type of variables (T-tests, Pearson correlation and regression analysis). Ha, S. and Stoel, L. (2009) Consumer E-Shopping Acceptance: Antecedents in a Technology Acceptance Model. travel agency companies leads to assurance, of company increases brand capital of travel agency companies via social media, interesting items of social me-, so, in case of similar technical features a, brand. In light of a growing interest in the use of social media marketing (SMM) among luxury fashion brands, this study set out to identify attributes of SMM activities and examine the relationships among those perceived activities, value equity, relationship equity, brand equity, customer equity, and purchase intention through a structural equation model. item Likert scale as strongly disagree (1) to strongly agree (5). (Hidayat & Diwasasri, 2013) The results suggest that marketing through social media greatly influences significantly impacts both purchase intention and brand loyalty. The most important factor, which its influence is more than other factors, is the diversity of social interaction and friendships dimension. The data collection tools were two questionnaires that their validity and reliability had been measured in previous studies. Publication Company of Trading Researches and Studies, Marketing: An Exploratory Investigation of Small and Medium B2B Brands, on Brand Performance in Market (Case Study: Dairy Products Market of Tehran). Shih, H.-P. (2004) An Empirical Study on Predicting User Acceptance of E-Shopping on the Web. Teknik analisis yang digunakan dalam penelitian ini adalah uji validitas, uji reliabilitas, analisis deskriptif kuantitatif, uji asumsi (uji normalitas, uji linieritas, dan uji heteroskedastisitas), dan regresi linier sederhana dengan uji hipotesis (uji t dan uji koefisien determinasi). Banyak perusahaan yang telah menggunakannya termasuk lembaga nirlaba seperti Dompet Dhuafa Cabang Yogyakarta. The results showed, ompanies. Arbatani, T.H. (a) Social Networking Sites (b) Print Media (c), TV Ads (d) Looking at what others wearing 10.How much do you agree that social, media helps in acquiring information about fashion trends? Social Media Marketing has made an instant progress across the globe in a short duration of time. The impact of social media on consumer behavior – Case study Kosovo Authors: ... the questionnaire, cannot include all the psychological elements that affect the consumer behavior. (a) Always (b), Sometimes (c) Rarely (d) Never 13.Do reviews and ratings affect your buying, decisions? As for measurement characteristic, only the type of study quality moderates the relationship SMMA and PI. There are various types of marketing relation methods as all forms of advertisement, activities in public relations, tal TV and video telephones made going to the stores as unnecessary process. Social Media has impact on both consumers' choices and products' presentation. This forecasting helps to understand whether other consumers that have same feeling as members of study society are willing to adopt online banking services or not. Customers can become fans of these brand fan pages, and subsequently indicate that they like the brand post or comment on it. Since online banking services can be a competitive advantage for banks, it is useful to know the core factors affecting the use of online banking services. The target population of the study was manpower in hospitals of Tehran University of Medical Sciences. On the other hand, the most significant barrier is the lack of perceived relevance for particular sectors. Sample selection is done by convenience technique and selected at various spots including Aqaba, Deadsea and Petra. Originality/value No study has investigated before the impacts of social media on bank customers' satisfaction, and this study will help the banks to plan on the new marketing … The results of a survey of 314 UK-based nonprofit organizations show that brand orientation leads to the development of internal. This study was a cross sectional study conducted in the teaching hospitals of Tehran University of Medical Sciences in the year 2011. The sample obtained in this study was 214 samples. Each customer's lifetime value results from the frequency of category purchases, average quantity of purchase, and brand-switching patterns combined with the firm's contribution margin. It can be said that brand capital is closely associated w, Third hypothesis of the study showed that SMM had, dia for customers, it leads to easy access of customers to services and goods of company and there is a consi, tency between price and quality of services and it also increases the val, the study showed that relational capital had, also satisfied with the company performance, thei, (2007) showed that relational capital was effective on, vices of company as valuable. SPSS and AMOS. Also, there are a few studies regarding the effect of social media marketing on e, le in relationship between social media marketing and, omer, marketing and technological factors, line media (internet) with the aim of facilitatin, . Three variables of value capital, relational capital and brand capital had a direct and positive and significant effect on e-shopping of customers. self-administered questionnaire, distributed to SMMEs in the Cape Metropole. With an effective social media strategy, you can combine content with videos, photos, backlinks, and make it rich. 169 students of Tehran University were included in this study. Concepts related to branding, social media and finally branding in social media are introduced and examined in the theoretical part of the thesis. Results of this study shed the light on the matter that activities based on green supply chain management approach and external driving factors can affect the efficiency of whole of the supply chain. a study on impact of social media marketing on consumer buying behavior with reference to thane district a thesis submitted to the shri jagdish prasad jhabarmal tibrewala university, vidyanagari, jhunjhunu, rajasthan, for the degree of doctor of philosophy in commerce by chandwani vinod surenderkumar registration no: 21615085 under the guidance of dr. shraddha mayuresh bhome redg. Advertising is the next best way to get your product out there. Start by asking yourself these questions: Would my customers recommend my brand to a friend? These three features include: tomer evaluation of website of the company and it is important in customer decision m, ractions, collaboration and content sharing, social media namely social network sites including Facebook and linkedin to communicate with cus, the suppliers, establishing trust and identification of future partners in terms of selling B2B, ue capital is referred as objective evaluation of customer of brand des, Brand equity refers to the inherent and high value of a brand. Thus, these relations created a trust and it is a valuable capital for organization. This liking and commenting on brand posts reflects brand post popularity. Problem statement: In modern age, the service quality and sensitivity towards better qualified service are among the priorities of the global community. The results showed that path coeff, In other word Parameter estimates are significant at the 0.05 level if the t value exceeds 1.96 and at the, In structural equation model it is not pos, positive effect on relational capital. Various tools can be used to support B2B brands, including the internet and other interactive technologies. Where the government encouraged domestic tourism to reduce the burden on this sector. Namely, vivid and interactive brand post characteristics enhance the number of likes. Age (a) Less than 20 (b) 20 – 30 (c) 30 – 40 (d) 40 and above 3. Also, among mediating variables, relational capital had, Thus, it is recommended to the managers and authorities of travel agency to investigate the features of their, http://dx.doi.org/10.3844/ajassp.2014.47.56. These attributes of social media marketing directly influence brand loyalty and indirectly influence brand equity mediated by brand trust. Methods applied is a quantitative method by distributing questionnaire to 100 customers. The results showed that as partial social media marketing has a positive and significant effect on consumer trust, it has no significant impact on online purchase intention. Managers of brands that operate brand fan pages can be guided by our research with regards to deciding which characteristics or content to place at brand posts. This research was performed to explore different types of social media and how they influence in the growth of digital marketing, with the help of questionnaire and interview conducted among the respondents who use digital marketing. A Meta-Analytic Examination, The Effects of Social Media Marketing Antecedents on Social Media Marketing, Brand Loyalty and Purchase Intention: A Customer Perspective, Perancangan Sistem Informasi Pemasaran Sepatu Online Dalam Menumbuhkan Pasar Global, Improving SME Marketing in Belitung District through Online Market, Making Online Shop Based on Web as a Business Opportunity, THE EFFECT OF WEBSITE AND RELATIONSHIP MARKETING ON PURCHASE INTENTION THROUGH BRAND AWARENESS: CASE STUDIES ON RETAIL WEBSITE CUSTOMERS, Consumers' perceived risk and its effect on adoption of online banking services, Development of factors effective in the success of green supply chain management, African Journal of Business Management Evaluation of the relationship between social capital and manpower's burnout in teaching hospitals of Iran, Investigating the Relationship between Organizational Social Capital and Service Quality in Teaching Hospitals, Performance Evaluation a Teaching Hospital Affiliated to Tehran University of Medical Sciences Based on Baldrige Excellence Model, Return on Marketing: Using Customer Equity To Focus Marketing Strategy, Exploratory research on audiences' valuation factors of interactive TV advertising: applying diffusion theories, Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing, Usage, Barriers and Measurement of Social Media Marketing: An Exploratory Investigation of Small and Medium B2B Brands, Do social media marketing activities enhance customer equity? 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